NUAPUA - a revolationary drinking system.

NUAPUA is a drinking system which allows you to give your water any taste you want.


The usage is easy: a grip makes it possible to fill the bottle with water and after that the case with the flavour can be put in.



Flavours:

• caramel vanilla

• orange

• mango

• apple cherry

• cucumber lemongrass

• mint lime

If you wanna experience a whole new drinking system, try NUAPUA - a revolationary drinking system.

letter to the editor

Dear Editor,

My name is Nadja Hofer, and I’m going to do my A-levels at the business collage in Perg (Austria) this year. I was reading your article Who would you rather work for? dated March 14^th, 2017 in the guardian. The reason why I’m writing is, that I’m perhaps a future manager.

In your article, you wrote about male and female managers. Basically what it says is that women would be the better managers, but there are still more male managers. It is also mentioned that men have to behave more like women in future if they want to be successful in their job.

There is no doubt that there are more male managers than female ones. It’s hardly surprising me that everybody knows that women would be better managers but there are still more male managers. I can’t imagine that any men will voluntary learn something from a woman. Men are simply too proud and hardheaded to accept help from women.

I agree with you, that some women may be more efficient, trustworthy, open minded and considerate than men. But I’m sure that this is a generalisation and it’s not necessarily true that men are worse managers than women.

To put it into a nutshell, I hope that the number of female mangers will increase within the next years and I’m able to join such a position.

Sincerely,

Nadja Hofer

Cartoons

Hello everybody!

In our last English lesson, we were talking about cartoons and that’s the reason why I prepared a short description of a cartoon for you. I found this cartoon the other day on the Internet (link is below).

The characters represent David Cameron, the ex-Prime Minister of England and Donald Trump, the President of the United States.

Mr. Cameron says that immigrants must learn to speak English or they will be deported. The reaction form Mr. Trump on this statement is just “Bit extreme”.

This cartoon is funny because we all know Mr. Trumps attitude towards immigrants.

Do you think that Mr. Trump is “better” than David Cameron regarding this situation?

Here’s the link

http://www.englishblog.com/2016/01/cartoon-learn-english-or-be-deported.html#.WJxvvTvhDIU

Regards,

Nadja

Statistics

Hello everybody!

I was studying a graph and it talks about the future of communications in the workplace. The bar chart deals with the increase or decrease percentages of the different ways of communication.

Video conferencing will rise by 15 % and desktop video by 13 % which means that these two sectors will have the biggest gain in usage. 1 out of 10 will use voice over IP in future. Room-based video will increase by 7 %. Mobile phones will rise by 5 % and instant messaging by 4 %. Social networking and texting will nearly remain stable.

The more video conferencing rises the less face-to-face communication will exist.

E-Mail dropped by 5 % and landline by 6 % which means that e-mail and landline phone usage is expected to decline in future.

Regards,

Nadja

Marketing Mix

Hello everybody!

The marketing mix is the combination of techniques used to market a brand. This means putting the right product, at the right price, at the right place, at the right time. These techniques are often called the Ps. In addition to the Ps there are also As, Cs and Os. But today I’m only going to explain the four Ps, which are Price, Product (or service), Place and Promotion. Each of these elements should be designed to meet customers’ needs and requirements.

Price

As you know the price is the sum a customer pays for the product. It depends on the costs of production, ability of the market to pay, supply and a host of other direct and indirect factors. The price often will affect the demand and sales as well. When setting a price, the marketer must account which discounts could be offered to trade customers.

·        What is the value of the product to the buyer?

·        What discounts should be offered to trade customers?

·        How will your price compare to your competitors?

·        Is the customer price sensitive?

Product
A product is seen as an item that is built or produced to satisfy the needs of a certain group of people. You must ensure to have the right type of product that is in demand for your market. A product has a certain life-cycle that includes the growth phase followed by the maturity phase and finally the sales decline phase.

·        What does the customer want from the product?

·        What features does it have to meet these needs?

·        How and where will the customer use it?

·        What size, colour should it be?

Place
Place means where you sell the product or service. Placement or distribution is a very important part of the product mix definition. You have to position and distribute the product in a place that is accessible to potential buyers. Therefore, the location of your shop or outlet is essential. Retailers often pay a premium for the right location.

·        Where do buyers look for your product?

·        How can you access the right distribution channels?

·        Do you need to use a sales force?

·        What do your competitors do, and how can you learn from them and/or differentiate?

Promotion
Promotion means to communicate with your customer, to make the product or service known to the potential buyers. This can include advertising, word of mouth or press reports. Word of mouth is formless communication about the benefits of the product by satisfied customers or ordinary individuals.

·        Where and when can you get across your marketing messages to your target market?

·        Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards?

·        When is the best time to promote your product?

·        How do your competitors do their promotions?

Do you think that only one of the four Ps can give great success too? Or do you think that only the use of all four Ps can do so?

Video: https://www.youtube.com/watch?v=CiLTrVuN8mk

Regards,

Nadja

Tourism in Perg

Hello everybody!

In our last English lesson, we were talking about tourism in Perg. In Perg there are two quarries.

The Mühlsteinbruch is an old stone quarry, which was once rather important for the economy of Perg. The quarry is nearby the Steinbrecherhaus which is located in Mühlsteinstraße 43. The quarry was first mentioned in 1391 and was maintained until the time of the First World War. After the First World War the profession “Mühlsteinbrecher” became miner. Since 1988 parts of the old mine can be visited with guided tours organised by the municipal museum of Perg. 

The second quarry is still used. The Poschacher quarry is located in Naarntal. The following types of stones are being mined there: granite, gneiss, porphyry, sandstone, slate, quartzite, marble, chalkstone and travertine.

Yours,

Nadja

Holi festival

Hello everybody!

I heard about de Holi festival in India and now I give you some information on this festival. I thought you might be interested because this festival is also celebrated in Austria.

The Holi festival is a very ancient festival celebrated all over India and beyond. A very special place to “play Holi” is the village Barsana. At Holi thousands of pilgrims and tourists from all over the world flood the area to take part in the celebration. The Holi festival is originally a religious festival, but the emphasis is on fun. Holi is also known as the Festival of colours. The people toss coloured powder at strangers and friends.

After the festival it is time to change from coloured clothes into fresh ones. Dressed very nicely, people visit friends and relatives at their houses and eat sweets there.

As I mentioned above the Holi festival is also celebrated in Austria and I would really like to take part in this celebration once.

I hope you enjoyed reading and if you have any questions please feel free to ask.

Yours,

Nadja